The impact of new/digital media on TV: blog task The industry concept in A level media refers to companies that create and distribute media texts standard practise of media production and regulatory/legal work frames in which the companies operate. David Hesmondhalgh argues that there has been a shift in cultural production in terms of creative industries since the 1980s Hesmondhalgh's points regarding change in cultural industries: There has been an increase in media corporations owning companies in different sectors of the industry Globalisation leads to media texts circulating more easily across borders and reduces the North American dominance Niche audiences are increasingly targeted. Technical convergence is the process of making media digital. An example of this is being able to read the newspaper online. Technology companies are challenging traditional broudcasters in the TV industry by producing their own media. An example of this is streaming servic...