Skip to main content

The impact of new/digital media on TV: blog task

The impact of new/digital media on TV: blog task



The industry concept in A level media refers to companies that create and distribute media texts standard practise of media production and regulatory/legal work frames in which the companies operate.


David Hesmondhalgh argues that there has been a shift in cultural production in terms of creative industries since the 1980s

 Hesmondhalgh's points regarding change in cultural industries:
  • There has been an increase in media corporations owning companies in different sectors of the industry
  • Globalisation leads to media texts circulating more easily across borders and reduces the North American dominance
  • Niche audiences are increasingly targeted.
Technical convergence is the process of making media digital. An example of this is being able to read the newspaper online. 

 Technology companies are challenging traditional broudcasters in the TV industry by producing their own media. An example of this is streaming services, like Netflix, producing their own high budget films, dramas and series.


Budgets that streaming services will spend on original programming:
  • Apple - $1 billion
  • Amazon - $4.5 billion
  • Netflix- $8 billion

 Netflix and Amazon are available in many countries for people all around the world to enjoy. Netflix is available in 190 countries and Amazon is available in 200 countries. 

In the article, the hit show "StrangerThings" is used as an example of how production companies consider international audiences when creating a show. The monster in Stranger Things is called a "Demogorgon", named after Dungeons and Dragons demon prince. The incorporation of Dungeons and Dragons is seen throughout the show as the main characters are seen playing it. 

Considering the great success that technology companies are having when it comes to the television industry, I believe that companies such as Google, Facebook and Amazon will increase their interest in it as it will increase their total revenue.

The changes in technology influence the creation of TV dramas. TV dramas such as Capital and Deutschland 83 are now available on many platforms other than just standard television. New marketing techniques were introduced to match the changes in technology and how we use it. Social media was used to help promote these shows.

Comments

Post a Comment

Popular posts from this blog

Music Video theory - Childish Gambino blog task

  Music Video theory - Childish Gambino blog task Childish Gambino, the musical stage name of writer and performer Donald Glover, released an incredible critique of American culture and Donald Trump with  This Is America  in 2018. The music video is a satirical comment on American culture, racism and gun violence. Racking up 10m views in the first 24 hours, it now stands at over half a billion views and has been dubbed ‘genius’ and ‘a masterpiece’.  Childish Gambino's This is America music video meets the key conventions of a music video. The artist is seen lipsyncing to the song, along with this the artist and other individuals featured in the video are dancing to the rhythm of the song. In addition to this, a narrative is shown through the video with the supplementary use of props and movements. This video was used as an aim to perpetuate the real and deep issues that lie within America. Topics such as racism and gun violence are addressed in this music video....
Post a Comment
Read more

Marxism & Hegemony

  Marxism & hegemony: blog tasks Task 1: Mail Online review of Capital in the mail online review of Capital, the writer states that Capital features a plethora of left-wing ideologies. The writer suggests that this is because the writers want to appeal to people that are of ethnic minorities by portraying everything that is traditionally British as something that is negative. This belief, from the writer, is shown in the line 'Everything British came in for a dose of loathing'   Criticisms of Capital  'With a fizzle like a firework on a wet night, Capital (BBC1) dribbled to a soggy ending'.  This quote is quite critical of the plot to Capital however it made be argued that this criticism is valid. The first episode was strong in terms of plot but that may have changed later on in the series. 'One of the immigrant characters snarled, with real anger' This comment poorly reflects what actually happened in the scene. The writer must've purposely writt...
Post a Comment
Read more

Video feedback/learner response

  Video feedback/learner response Feedback from Mr Bush: Good decrease in volume Good use of contrapuntal sound Fade of sound at the end of video EBI: Highlight keywords Make the parallel sound clear  Feedback from classmates: They liked the introduction of the contrapuntal sound. My feedback: I enjoyed creating this video as I was able to show some of my editing skills to the teacher and my classmates. In my opinion, I think the highlight of my task was the volume dip so highlight the dialogue of the character. I also faded to a dark screen at the end of my video along with including a volume fad for the contrapuntal audio that I used EBI: I should've found a clip that included a higher volume of parallel sound or I could've put parallel sound in myself  The top 3 videos in the class were Nadima's and Tegan&Hannah's. They were successful as they made a clear distinction between the contrapuntal and parallel sound. I could've made my parallel sound clearer to th...
Post a Comment
Read more