Savannah's A-Level Media Blog - Course Work

The Conversation Website The writer links the song to cinematic soundtracks and music hall tradition a similar to 'mood music'. The mournful flute solo is the reason why the writer chooses this link. He states that it 'it reflects and engenders anxiety' The subcultures that 2 Tone emerged from in the late 1970s was Mod and Punk.  The social contexts that were discussed regarding the UK in 1981 was a recession in England. Many riots occurred in urban areas. This anger that was shown by residents was seen by Dammers and was later incorporated into Ghost Town. This music video has often been described as 'eerie'. The eerieness of the video could be the emotionless faces the artists possess whilst singing in the opening of the video. Other aspects could be the dark and barren streets that the car drives down.  The writer of this article suggests that this song and the music video is a cry out again injustice and against closed off opportunities by those who have 

  Music Video: Common - Letter to the Free Social and cultural context Common has been involved in a project with  John Legend in which these two successful artists wrote  Glory  as the soundtrack for  Selma. Selma was a  2014 film portraying the 1965 Selma to Montgomery marches, a key moment in the Civil Rights Movement The 13th Amendment of the American Constitution was passed on January 31 1865 and it was to abolish slavery in the United States and provides that neither slavery nor involuntary servitude shall exist in the US. The Black Codes were laws in the Southern states that had an intent of restricting African American's freedom to   ensure their availability as a cheap labour force after slavery was abolished during the Civil War People suggest that the legacy of slavery is still a crucial aspect of American culture 150 years after it was abolished by the 13th Amendment. This is because a lot of sacrifices were made to reach that point. Countless fighting and lives taken r

  Music Video theory - Childish Gambino blog task Childish Gambino, the musical stage name of writer and performer Donald Glover, released an incredible critique of American culture and Donald Trump with  This Is America  in 2018. The music video is a satirical comment on American culture, racism and gun violence. Racking up 10m views in the first 24 hours, it now stands at over half a billion views and has been dubbed ‘genius’ and ‘a masterpiece’.  Childish Gambino's This is America music video meets the key conventions of a music video. The artist is seen lipsyncing to the song, along with this the artist and other individuals featured in the video are dancing to the rhythm of the song. In addition to this, a narrative is shown through the video with the supplementary use of props and movements. This video was used as an aim to perpetuate the real and deep issues that lie within America. Topics such as racism and gun violence are addressed in this music video. Gun control is a ma

  Music Video introduction blog task The purpose of a music video is to sell products like  the song featured in the video. The digital age has changed the production and distribution of music videos. Music videos can be viewed on multiple devices and streaming services. Youtube, Spotify and Apple Music are examples of this. Vevo is an American multinational video hosting service. There are three major record labels behind VEVO;   Universal Music Group, Sony Music Entertainment and EMI. Key conventions of a music video:  Narrative  Movements to complement the rhythm of the song: Actors, Camerawork or Editing  Visual effects  Intertextuality  Narrative can be used in a music video to add a deeper meaning to the song or create a storyline for the viewers to follow. An example of this is Into You by Ariana Grande.  An example given in the factsheet for intertextuality is 'All the small things' (Blink 192) using references from other major pop artist videos, such as Christina Aguil