Skip to main content

Music Video introduction blog task

 Music Video introduction blog task



The purpose of a music video is to sell products like the song featured in the video.

The digital age has changed the production and distribution of music videos. Music videos can be viewed on multiple devices and streaming services. Youtube, Spotify and Apple Music are examples of this.

Vevo is an American multinational video hosting service. There are three major record labels behind VEVO;  Universal Music Group, Sony Music Entertainment and EMI.

Key conventions of a music video: 
  • Narrative 
  • Movements to complement the rhythm of the song: Actors, Camerawork or Editing 
  • Visual effects 
  • Intertextuality 


Narrative can be used in a music video to add a deeper meaning to the song or create a storyline for the viewers to follow. An example of this is Into You by Ariana Grande. 

An example given in the factsheet for intertextuality is 'All the small things' (Blink 192) using references from other major pop artist videos, such as Christina Aguilera's 'Genie in a bottle.' and Back Street Boys (I want it That Way)

Audiences commonly enjoy intertextual references in media texts because it excites and satisfies them when they are able to identify what the media text is referring to. It gives them a sense of accomplishment. 

Music video analysis: 



  • Conventions (movement/narrative/artist)
'One Last Time' by Ariana Grande follows an apocalyptic narrative where two of the main protagonists are finding a way to safety. This Narrative that is incorporated in the music video somewhat links to the lyrics and title of the song. The music video is shot in a 'Found footage' type of way. Ine of the main protagonists are filming the events of the 'Apocolypse'. This immerses audiences into the music video as it feels realistic and more personal. This music video does not contain lipsyncing and dance moment that complements the rhythm of the song as the main focus is the apocalyptic events that are taking place within the video. However, the artist of the song (Ariana Grande) is seen throughout the music video as she is the main character. 
  • Intertextuality and Audience 
Intertextuality is seen towards the end of the video as the person who was holding the camera is revealed. The man that accompanies Ariana in the closing shot of the music video is a well-known actor that starred in a hit show 'Victorious' on Nickolodeon. Ariana and him world alongside together on the show and that is where both of the actors gained their recognition. Audiences will recognise Matt Bennet and gain an audience pleasure from recognising him and they will also gain a sense of nostalgia. 
  • Representation
Ariana Grande is the artist of the video and the main character. She is seen wearing casual, athleisure clothing with her hair tied up. Ariana's clothing represents her as someone who displayed as laid back, which is very similar to how she dresses in her everyday life. 


Ice Cube's It was a good day (1993) set the conventions for later hip hop music videos. This music video featured scenes of low rider cars, basketball gang culture and baggy clothes and the 'hood'. These conventions featured in the video was set in South Central Los Angeles, an area that is commonly linked with early gangsta rap. The director that filmed 'It Was A Good Day' was often credited for being the first director to incorporate many visual codes that would later become widespread in gangsta rap videos.




Overall, I believe that music videos are poignant in the marketing of a song. Depending on the type of video, audiences will be given many audience pleasures and this will motivate audiences to share their experiences with, which brings more attention to the music video. Therefore increasing how many people the song reaches 

Comments

Post a Comment

Popular posts from this blog

The rise of foreign-language TV: Blog tasks

  The rise of foreign-language TV: Blog tasks Independent: British viewers can't get enough of foreign-language dramas The article suggests that traditional audiences that indulged in subtitled dramas were considered as dull and odd Walter luzzolino suggests that the key appeal of his 'Walter Presents' shows is the fact that they are so culturally diverse, views get to experience and embrace different cultures.  The popularity of having subtitles comes from the fact that the viewer has to be more focused on the screen. In a multi-screen age, it is easy for people to focus on their phones rather than the show. Subtitles help combat that.  information & Surveillance, personal identity and diversion are some audience pleasures that are given to viewers when watching foreign TV drama. Television companies are increasingly using audiences to inform the production process. They do this through social media and websites dedicated to the TV drama  Film School Reject...
Post a Comment
Read more

The impact of new/digital media on TV: blog tasks

The impact of new/digital media on TV: blog task The industry concept in A level media refers to companies that create and distribute media texts  standard practise of media production and regulatory/legal work frames in which the companies operate. David Hesmondhalgh argues that there has been a shift in cultural production in terms of creative industries since the 1980s Hesmondhalgh's points regarding change in cultural industries: There has been an increase in media corporations owning companies in different sectors of the industry Globalisation leads to media texts circulating more easily across borders and reduces the North American dominance Niche audiences are increasingly targeted. Technical convergence is the process of making media digital. An example of this is being able to read the newspaper online.  Technology companies are challenging traditional broudcasters in the TV industry by producing their own media. An example of this is streaming services, like Netflix,...
Post a Comment
Read more

Music Video theory - Childish Gambino blog task

  Music Video theory - Childish Gambino blog task Childish Gambino, the musical stage name of writer and performer Donald Glover, released an incredible critique of American culture and Donald Trump with  This Is America  in 2018. The music video is a satirical comment on American culture, racism and gun violence. Racking up 10m views in the first 24 hours, it now stands at over half a billion views and has been dubbed ‘genius’ and ‘a masterpiece’.  Childish Gambino's This is America music video meets the key conventions of a music video. The artist is seen lipsyncing to the song, along with this the artist and other individuals featured in the video are dancing to the rhythm of the song. In addition to this, a narrative is shown through the video with the supplementary use of props and movements. This video was used as an aim to perpetuate the real and deep issues that lie within America. Topics such as racism and gun violence are addressed in this music video....
Post a Comment
Read more