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Introduction to Radio: blog tasks

Introduction to radio: blog tasks


BBC Sounds

The article suggests that ‘on the face of it, BBC Radio is in rude health’. This is shown by the large number of weekly listeners they claim. 

3% of under-35s use the iPlayer catch-up radio app

BBC Sounds is a streaming media and audio download service from the British Broadcasting Corporation that includes live radio broadcasts, audio-on-demand, and podcasts.

Audiences listen to radio content in the digital age through streaming services such as Spotify and Apple Music.

Jason Phipps suggests that it is important for radio and podcast content aimed at younger audiences as he believes that younger audiences can find journalists' processes to tell a story very cold. He states that younger audiences want to access the actual response of human beings and that they really want to understand the heart of the story.

The BBC needs to stay relevant so that they make revenue to commission podcasts purely for online listening


Reviews:


The BBC Sounds app offers content such as music, news, documentaries and podcasts.

The BBC Sounds app links to BBC Radio The app lets you click through to any live BBC radio station, but it also offers you other forms of listening,

In terms of criticisms, the writer states that they found the programme information a little tricky to access, and the search isn’t sensitive enough. 

Two podcasts that were launched alongside the BBC Sounds app was 'Beyond Today' which speaks about the Waco cult victims and talks to their families and friends and 'End of Days' which covers news and current affairs by Tina Daheley.

ShoutOut Network

The Shoutout Network is a London-based network of the diverse podcast. They have put together a fantastic offer for businesses to purchase advertising slots across a range of their podcasts for three months from just £1. 

There are many podcasts offered by the ShoutOut Network, these include: 
  • Pop Culture Literature 
  • Football Shows
  • Carefree comedy
  • Theatre and music

ShoutOut network reaches more than 20,000 listeners per month, of which 92% are from Black, Asian and Minority Ethnic communities

2015 statistics show there were 3.7 million adults listening to podcasts.

I think podcasts are definitely going to and are currently getting more and more recognition. Podcasts involve topics that younger audiences can relate to. Plus, it is more accessible than the radio for younger listeners, so it is easier for them to engage with the media product 

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