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The impact of new/digital media on TV: blog tasks

The impact of new/digital media on TV: blog task The industry concept in A level media refers to companies that create and distribute media texts  standard practise of media production and regulatory/legal work frames in which the companies operate. David Hesmondhalgh argues that there has been a shift in cultural production in terms of creative industries since the 1980s Hesmondhalgh's points regarding change in cultural industries: There has been an increase in media corporations owning companies in different sectors of the industry Globalisation leads to media texts circulating more easily across borders and reduces the North American dominance Niche audiences are increasingly targeted. Technical convergence is the process of making media digital. An example of this is being able to read the newspaper online.  Technology companies are challenging traditional broudcasters in the TV industry by producing their own media. An example of this is streaming services, like Netflix,...

Music Video theory - Childish Gambino blog task

  Music Video theory - Childish Gambino blog task Childish Gambino, the musical stage name of writer and performer Donald Glover, released an incredible critique of American culture and Donald Trump with  This Is America  in 2018. The music video is a satirical comment on American culture, racism and gun violence. Racking up 10m views in the first 24 hours, it now stands at over half a billion views and has been dubbed ‘genius’ and ‘a masterpiece’.  Childish Gambino's This is America music video meets the key conventions of a music video. The artist is seen lipsyncing to the song, along with this the artist and other individuals featured in the video are dancing to the rhythm of the song. In addition to this, a narrative is shown through the video with the supplementary use of props and movements. This video was used as an aim to perpetuate the real and deep issues that lie within America. Topics such as racism and gun violence are addressed in this music video....

Postmodernism & Deutschland 83: blog task

  Postmodernism & Deutschland 83: blog task The distinction between culture and society is shown within the examples: Borat and Bruno X factor Andy Warhols Pop Art The rise of celebrities through reality TV Fredric Jameson's idea of historical deafness is the theory that as mediation increases, the culture loses the sense of historical context. This idea can be applied to Deutschland 83 where some historical information was hidden behind some fictional aspects of the show. The examples provided for the idea of 'style over substance' are celebrities with no talent, such as  Paris Hilton and John Edwards. Another example is the influence on branding products. Music with artistic intent is often seen in advertising, this is an example of the breakdown of the distinction between art and popular culture. This is seen in Deutschland 83 when sweet dreams are made of these is played throughout the supermarket. Bricolage refers to the process of adapting and juxtaposing old an...